Facebook CES 2019

Role: Senior Designer

Each year, CES represents the kick off of the tech industry’s first big meet-up. It’s a showcase of new possibilities for brands and marketers, and an opportunity to start off the year inspired to work in new and innovative ways.

As a long standing partner to Facebook, We’re Magnetic once again was tapped to create a unique and welcoming Facebook HQ space at CES 2019 designed to showcase the Facebook family of apps and services and leave guests inspired.

This year, our space displayed a crossroads were real stories, real results and true innovation shine. The CES HQ space felt uniquely Facebook: cozy and welcoming, primed for collaboration - punctuated by activations designed to inspire, delight and intrigue.

Design & Spacial Approach

Facebook is here to make a statement. Bold, abstract pop art creates big gestures that connects our space. We used color blocking and negative space to evoke impact and movement. These design elements work together, building a creative tapestry, conveying innovation and forward momentum. We challenged guest to see things differently, finding ideas and opportunity where they least expect it.