Klarna Holiday in July

The Ask

With the holiday season just a few short months away, and while consumers are finding ways to cool off in the summer heat, retailers are gearing up for the biggest shopping moment of the year. With an estimated $1 trillion of spending expected during the December holiday season, Klarna wants to own the “Holiday in July” narrative by launching a campaign that offers retailers insights, guidance, and support that best prepares them for online and in-store shopping during the holidays—especially in the Covid era.

Magnetic has been tasked with developing a creative wrapper which will be leveraged across all program activities and materials. This will include a holistic look & feel, campaign messaging (headline, subtext, CTA), graphic design aesthetic for program assets (direct mailers, banner ads, emails, social posts, etc).

Our Approach

Right now we know that retailers and consumers alike both need a boost. We are all looking for a sense of hope and joy. Let’s evoke that seasonal spirit this summer by planning for the holiday season during these warmer months. We will ignite that sense of anticipation that drives us all helping to build up positive excitement and expectations motivating our retailers and our shoppers.

Let’s create a creative platform that recreates the joy within the journey as retailers plan for “the most wonderful time of the year”