Pinterest Dmexco 2019
Role: Art Director
DMEXCO is the meeting space for business minds to learn and inspire, build connections, and turn ideas into action.
That makes it the perfect place for Pinterest to create a defining moment and share our brand story as we continue to roll out our advertising offering in Germany.
The Ask
At DMEXCO 2019, we’ve been tasked with introducing Pinterest to the German market.
Everything from the creative narrative to how we visually show up in the space should tell our story: that we’re a platform unlike any other because our audience is in the best frame of mind to connect with brands.
Our Goals
We’ll immerse guests into the Pinterest mindset of to achieve the following:
◦ Comprehension. Educate attendees about Pinterest’s value.
◦ Accelerate deals. Generate 200 leads for sales and 15 sales meetings.
◦ Brand love. Deepen relationships with key partners. Positive sentiment shared on social networks.
The Idea
Incorporate three (3) trend spotlights to showcase how people use Pinterest as inspiration for the big and small events in their life
A tastefully designed meeting room was built to host private client meetings. Three (3) Pinner stories, featuring real Pinterest users were displayed on the meeting room walls.